When the floor care department was up for transformation, we were tasked to create a new look and feel for the panels that live behind the vacuums.
The client wanted life style photography, but knowing that product was to sit in front of these panels, it was important to us to find a clean and simple solution. We chose to do white on white photography with hints of a warm yellow.
My role included managing the project from concept to final execution, art, photo and retouching direction and press checks.
Spring Gifting Product Photography
Our team was tasked to create the Spring Gifting Catalog for Mother's Day, Father's Day and Graduation.
My role included art, photo and retouching direction for all the product photography in the catalog. This was accomplished by working with the stylists and photographers to make our vision come to life.
Connected Home Campaign 2016
Best Buy wanted to create an educational awareness campaign about the smart home products that are taking the world by storm. Our team was tasked to come up with a big idea that showcased how the smart home products worked. We decided to showcase that by using text bubbles as a humorous way to indicate that products connect with your phone.
My role included collaborating with the copywriter to create the concept, designing the direct mail piece and all social media collateral, storyboarding the video and Wired.com takeover, art directing an outside agency and sound composer for the social media videos.
I also directed our channel partners to make sure the work looked consistent across all customer touch points including the Wired.com takeover, email and BestBuy.com.
Earth Day Social Media Campaign 2016
Best Buy wanted to do an Earth Day campaign featuring the new LG Twin Wash + Sidekick and other Energy Star Appliances.
My role included collaborating with the copywriter to create the concept, video direct an outside agency and composer for the "Choose Your Earth Date" video. Photo direct the Instagram photoshoot and give retouching direction on final images.
Facebook Carousel Video
Robotic Vacuum Display
The appliance team wanted a new fixture to showcase their collection of robotic vacuums. When looking at the problem, we thought this would be a great way to tie the floor care vacuum display to the robotics display. We used more neutral tones and brought in the hints of yellow.
My role included art, photo and retouching direction and press checks.
I also collaborated closely with the fixture team to find wood paneling for the demo that worked well with the flooring we used in the photo shoot.
Miami Wall Mural Illustration
The Miami store needed a new wall mural. We chose to do an illustration that highlighted some of the key aspects of Miami, Florida. The mural is broken up into 5 frames. All the framed parts include one of the Best Buy value props.
My role included concepting and designing the illustration. I also lead the production team to create the final broken out panels.
Major Appliance Holidays
Best Buy has many Major Appliance Campaigns throughout the year and our team is tasked with creating them.
My role included concepting and creating the look and feel and working with the production team to re-skin the in-store parts. I was also responsible for directing the creative of the cross-channel partners to help make the campaigns cohesive in all customer touch points.
Wedding Registry Direct Mailer
This direct mailer was sent to recently engaged couples as an incentive to register at Best Buy.
My role included designing the direct mailer, giving retouching direction on the existing photography, and press checks.
Best Buy Exclusive Brands partnered with Caribou to release a line of products under the Caribou name. We had to use their new brand and assets to create a look that felt Caribou.
This concept uses the Caribou Blue and has a spot varnish on the top of the product that showcases one of their new brand patterns. We kept photography clean and graphic to really let the product shine.
My role included designing the box look and feel, directing a package design agency to apply the design concept to various product boxes and photo directing the new product shots.